Unicorns

The pinnacle of toy investing

I’m excited to write this article because we get to talk about expensive, flashy toy investments that seem too good to be true — unicorns. SKUs that make you ask,

“Are people actually paying that much?”

And the answer is yes.

Let’s start with some examples of what I’m talking about (many of you are familiar with some or all of these):

LEGO Tie Fighter Pilot Helmet

Buy Cost: $48.00

Current Sale Price: $400.00

Profit / Unit: $275.00

ROI: 574%

Hold Time: 3 years

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Mcfarlane Collector Edition Wonder Woman Platinum

Buy Cost: $24.00

Current Sale Price: $165.00 on eBay

Profit / Unit: $128.00 (after fees and shipping)

ROI: 533% ROI

Hold Time: 11 months

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Monster High Nightmare Before Christmas Jack and Sally

Buy Cost: $90.00

Current Sale Price: $400.00

Profit / Unit: $237.00

ROI: 264%

Hold Time: 1 Year

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I think you pretty much get the idea of what a unicorn is. A toy with just an astronomically profitable performance — the best investments you can make.

So how do we identify unicorns?